This year's keynote speaker will be Brendan Hunt, the Emmy winning co-creator, writer, producer, and actor who plays Coach Beard on the breakout TV show, Ted Lasso. Brendan will sit down with Notified's own head coach, Ben Chodor, to talk about great storytelling, leadership qualities, and building a successful team culture.
Four years in the making, this year's annual Notified Client Summit is a festival for communicators, celebrating the greatest hits in Investor Relations, Public Relations, and Events. Join us February 3, 2022 for this hybrid event featuring more than 40 communications rockstars across three stages:
For the first time ever this year, we will offer live programming specifically for Europe and the UK, with local experts and thought leaders sharing insights you won't have to work late to enjoy.
Our festival agenda includes a mix of panels, chats, talks, and breakouts focused on best practices and great tactics that continue to drive results for our clients. Headliners will feature / include everything from ESG to media monitoring to monetizing events.
We'll wrap up the day in grand style with Notified’s 2nd Annual Awards. For four years we’ve had the honor and pleasure of helping thousands of clients deliver their mission critical communications. We’re thrilled to recognize the amazing work our clients do with Notified’s 2nd Annual Awards. Learn more here and join us at the Summit to catch the Awards presentation.
Come for the talking heads, stay for the jam! There’s great swag, new connections, and something for every fan:
Join us on February 3, 2022 for rocking performances, new experiences, and something unexpected.
|TIME (CT)||PR PROGRAM||EVENTS PROGRAM||IR PROGRAM|
|4:00||OPENING / Welcome|
|4:05||EMEA Keynote - The European Communications Landscape - From research to insiders, from privacy to reporting formats - the European Communications landscape has seen incredible changes in recent years. Join us to discuss the impact of changes on communications and how companies can adapt and thrive. Ben Chodor and Gerard McNamara|
|4:20||How Measurement and Insights Strengthen Communication Value in a Diverse Market - Never before have we had so much data and technology at our disposal to create communication value and reach our target groups. But reaching an understanding of the diverse communication landscape and of how to navigate that data can often be overwhelming. During this session Rayna DeLange and Annsi Krol will share tips and experiences from their work in insights and analytics in multiple languages, markets and industries. They will help you understand how to utilise data, understand your target groups and create communication value that will give long term impact towards your goals. Rayna De Lange and Annsi Krol||Fireside Chat - To Be Announced||Going Digital: Virtual AGMs - AGMs went virtual in 2020 as a matter of necessity. Today, almost two years later, many are recognizing the value of ‘Going Digital’. Hear from industry veterans on the future of Virtual AGMs and what to consider in making the most of your annual meeting. Richard Bromley and Steven Wade|
|4:50||Award-Winning Measurement: A Case Study - How do you market a tourism destination internationally during a pandemic, when the rules on travel are complex and ever changing? When your key earned media metrics include ‘calls to action’ and ‘press trips/core target media’, how best to adapt a global measurement programme and bring dozens of communicators along on the measurement journey with you? As the COVID pandemic hit in 2020, the evolution of VisitBritain’s measurement programme had already begun, switching from quantitative volume-based metrics to qualitative KPIs aligned to corporate objectives. This case study reveals how VisitBritain in partnership with Notified and Commetric adapted its earned media measurement for challenging times and continues to adapt for the year ahead. Magnus Hakansson and Caitlin Johnson||How to Build Engaging Events for an Internal Audience in the Midst of a Pandemic - During the pandemic we have all had to find new ways to build teams, communicate at large, engage with our employees and nurture business culture. So what can you do to be successful with internal events and make them more than a broadcast? Hear Mila Kozomara, Internal Communications Manager at Exness share her experiences and learnings as her team explored virtual and hybrid events with employees around the globe. Mila Kozomara and Annsi Krol||European ESG Trends and Best Practices - Europe has long led North America in ESG practices and regulation. Learn how recent trends and regulations (e.g., SFDR) impact ESG best practices. Michael Keenan|
|5:20||Production Values and Language Support for
Events - How can you
increase the impact of your event programming? In this session we'll cover
how production value, language support and content creativity will increase
attendee engagement and enchance event experience. Chris Mitchell, Richard Roocroft and Tara
|6:10||EMEA Closing Ben
Chodor and Chris Mitchell
|6:30||Special Session: Ben Chodor Speaking with Author Francesca Gino Ben Chodor and Francesca Gino|
|7:00||Ask the Experts - Products To Be Announced|
|7:45||Join us for our Live DJ!|
|8:00||OPENING / Welcome|
|8:05||Main Keynote - Don't miss Brendan as he sits down with Notified's own head
coach, Ben Chodor, to talk about great storytelling, leadership qualities,
and building a successful team culture. Ben Chodor
and Brendan Hunt
|8:30||Common PR Metrics You Need to Break Up With - Still measuring your communications the old way? It's time to breakup with vanity numbers and forge a new relationship with metrics that provide meanginful insight on the healh and impact of your PR communications. Johna Burke||Turning Great Speakers into Rockstar Presenters - Ready to rock your audience? Join us for the skills and tactics that help speakers go from good to great to amazing onstage, online and in-person. Tracy Judge||IR Website Best Practices - Learn about the latest design trends and best practices to leverage in telling your company’s authentic story. Michael Graham and Blake Romine|
|8:45||The Art of IR Story Telling - Telling a compelling and relevant IR story is no small feat. IROs are expected to manage and monitor media for key topics, synthesize data, and create powerful visualizations all while advancing the company’s vision and strategic messaging. In this panel, we will discuss workflow tips and tricks, the role of media monitoring in establishing topic relevance, as well as best practices and approaches to sharing data. To Be Announced|
|8:50||Monitoring as the Beating Heart of Your PR Program - Media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. Susan Reilly||Building High-Performing Teams in Challenging Times -Problem: Covid, supply chain issues, and a shifting economy put companies in front of new challenges and fast-changing landscapes. Result: As a result, teams are challenged to perform under constant pivots in a remote world. Solution: To solve this problem, leaders need to set clear north stars, hit the right balance between autonomy and accountability, and excite teams with an encapsulating vision. In this talk, I'll share how to set north stars, create autonomy and accountability, and create an encapsulating vision. Kevin Indig|
|9:10||Benchmarks, KPIs, and Reporting Dashboards: Setting Yourself Up For Success - There’s never been more pressure for PR to be accountable and measurable. Being metrics-driven isn’t an option; it’s a requirement. You can set yourself up for success with proper performance benchmarking and the strategic alignment of your KPIs to specific business goals. Sylvie Harton, Christine Rogers and Danaka Williams||Building Event Communities - Sophie Ahmed and Elyse Stoner|
|9:30||Redesiging the Shared Experience - Panel Discussion Allie Magyar, Tara Higgins and Sam Eitzen|
|10:00||Case Study: How Navient Works with Notified to Support Their Communications - The Navient corporate communications team uses a suite of Notified solutions across the Event Cloud, Public Relations Cloud and Investor Relations Cloud. This includes GlobeNewswire press release distribution, Executive Media Briefs and Media Analysis Reports, a hosted company newsroom, investor relations website and quarterly earnings webcasts. Paul Hartwick and Kelly Byrd||Aesthetic Excellence – The Importance of Event Design - Do you want to be remembered? Learn how an experience-first design approach will leave a lasting impression on your audience that stays with them when making important decisions. Find out how to design an event that makes people feel more connected to your brand, your message and each other. Kathy Jordan||The Modern Investor and The Modern IRO -The retail investor landscape is shifting quickly. By 2030, most retail shares will be owned by the Millennial investor – tech-savvy, ESG-focused, and confident in leveraging secondhand information. This is impacting the many companies’ approach to IR and the role of the modern IRO. Katie Wisecarver and More to be Announced|
|10:20||Events for Relationships (Not Leads)! - Stephanie Worthington|
|10:30||Using Social Media to Pitch Reporters - Michelle Garrett, Michelle Glogovac and Kelly Byrd||Best Practices for ESG - With the accelerating global capital flows towards companies with best practices in ESG, it’s become more important than ever to establish and explain ESG strategies and performance. Learn about best practices in ESG management and communications. Chris Makuch, Alicia Ritcey and Randall Hopkins|
|10:40||Measuring Event Experiences - Allie Magyar and Sophie Holt|
|11:00||Lunch / DJ Music / Visit Sponsors|
|12:00||Engaging in the New Normal - Panel Discussion. Dave Borden, Joel Resnik and Lawrence Coburn|
|12:30||A Modern Approach to Media Coaching - Media and presentation training is an opportunity to work with professionals to build communication confidence. For decades, Pure Performance CEO, Deirdre Breakenridge, has been a media and communications trainer, working with senior-level executives one-on-one or in small group training sessions. However, connecting with your audience through different media takes more than practicing your messaging and talking points and showing up with your executive presence. In this session, you'll gain tips to fine-tune spokesperson media and presentation skills, key messaging, and physical presence based on best practices techniques needed today for different speaking venues and media interviews, including TV, print, podcasts, webinars, and panel sessions. Media has evolved and the media training techniques that you've used years ago need to be updated so that you can ignite your engagement, lead pressing conversations and create impact in the market with your brand. Deirdre Breakenridge||A Fresh Perspective on Events - Elyse Stoner||Earnings, AGMs and Investor Days - The IR industry is in the early innings of a digital evolution. The last two years have taught us that the accessibility, efficiency and reach of virtual or hybrid AGMs and Investor Days is unmatched by physical only. Hear about considerations for going virtual, and why an industry-wide shift towards video earnings may not be too far behind. Simon Bryan, Taylor Thoen, Maureen Wolff and Chip Newcom|
|12:50||Modern Demand Generation - The very latest best practices and trends in creating content and delivering experiences to connect with buyers and generate leads. Corinne Schmid|
|1:00||What ESG Means for PR - Environmental, social, and corporate governance, otherwise known as ESG, has been the initialism of the year. ESG policies provide a framework for “doing good” and are a way for the public and investors to assess how companies impact the community. Jane Madden and Kerry Kiley|
|1:10||Performance Media vs. Brand Awareness – Is There a Middle Ground? - Performance media drives inbound leads which keep the sales teams happy. Brand awareness is tougher to track but necessary for familiarity and consideration. In this session we’ll discuss the middle ground; highly trackable “awareness” channels. Nicole Enslein|
|1:30||Connecting in a Remote World - Panel Discussion. Dan Lotzof, Eric Nguyen and Johan Ljungberg|
|2:00||Second Annual Notified Awards - Join us for Notified's 2nd Annual Awards, we're thrilled to recognize the amazing work our clients do!|
|3:00||Happy Hour / Networking Session - Sponsored by Twine|
* Updated regularly, check back for additional speakers!
The Notified Awards celebrate excellence in Events, Investor Relations, and Public Relations.