Keynote Speaker Brendan Hunt!

This year's keynote speaker will be Brendan Hunt, the Emmy winning co-creator, writer, producer, and actor who plays Coach Beard on the breakout TV show, Ted Lasso. Brendan will sit down with Notified's own head coach, Ben Chodor, to talk about great storytelling, leadership qualities, and building a successful team culture.

Three Reasons to Attend:

  • Great content: best practices and insights you can put into action for your own Events, Investor Relations or Public Relations program, and a showcase of the best of the best in communications this year with Notified’s 2nd Annual Awards
  • Great people: hear from more than 40 communications rockstars across three stages, and in between sessions, network with speakers, sponsors, and other attendees
  • Great fun: unparalleled interactivity and unique activities to share, learn, and engage

Notified Presents: A Festival for Communicators

Four years in the making, this year's annual Notified Client Summit is a festival for communicators, celebrating the greatest hits in Investor Relations, Public Relations, and Events. Join us February 3, 2022 for this hybrid event featuring more than 40 communications rockstars across three stages:

  • Events
  • Investor Relations
  • Public Relations

For the first time ever this year, we will offer live programming specifically for Europe and the UK, with local experts and thought leaders sharing insights you won't have to work late to enjoy.

Our festival agenda includes a mix of panels, chats, talks, and breakouts focused on best practices and great tactics that continue to drive results for our clients. Headliners will feature / include everything from ESG to media monitoring to monetizing events.

We'll wrap up the day in grand style with Notified’s 2nd Annual Awards. For four years we’ve had the honor and pleasure of helping thousands of clients deliver their mission critical communications. We’re thrilled to recognize the amazing work our clients do with Notified’s 2nd Annual Awards. Learn more here and join us at the Summit to catch the Awards presentation.

Come for the talking heads, stay for the jam! There’s great swag, new connections, and something for every fan:

  • Earn bragging rights with our music trivia
  • Get ready for your close-up in our Photo Booth
  • Connect with other fans with AI-powered matchmaking

Join us on February 3, 2022 for rocking performances, new experiences, and something unexpected.

EMEA Program

  TRACKS
TIME (CT) PR PROGRAM EVENTS PROGRAM IR PROGRAM
4:00 OPENING / Welcome
4:05 EMEA Keynote - The European Communications Landscape - From research to insiders, from privacy to reporting formats - the European Communications landscape has seen incredible changes in recent years. Join us to discuss the impact of changes on communications and how companies can adapt and thrive. Ben Chodor and Gerard McNamara
4:20 How Measurement and Insights Strengthen Communication Value in a Diverse Market - Never before have we had so much data and technology at our disposal to create communication value and reach our target groups. But reaching an understanding of the diverse communication landscape and of how to navigate that data can often be overwhelming. During this session Rayna DeLange and Annsi Krol will share tips and experiences from their work in insights and analytics in multiple languages, markets and industries. They will help you understand how to utilise data, understand your target groups and create communication value that will give long term impact towards your goals. Rayna De Lange and Annsi Krol Fireside Chat - To Be Announced Going Digital: Virtual AGMs - AGMs went virtual in 2020 as a matter of necessity. Today, almost two years later, many are recognizing the value of ‘Going Digital’. Hear from industry veterans on the future of Virtual AGMs and what to consider in making the most of your annual meeting. Richard Bromley and Steven Wade
4:50 Award-Winning Measurement: A Case Study - How do you market a tourism destination internationally during a pandemic, when the rules on travel are complex and ever changing? When your key earned media metrics include ‘calls to action’ and ‘press trips/core target media’, how best to adapt a global measurement programme and bring dozens of communicators along on the measurement journey with you? As the COVID pandemic hit in 2020, the evolution of VisitBritain’s measurement programme had already begun, switching from quantitative volume-based metrics to qualitative KPIs aligned to corporate objectives. This case study reveals how VisitBritain in partnership with Notified and Commetric adapted its earned media measurement for challenging times and continues to adapt for the year ahead. Magnus Hakansson and Caitlin Johnson How to Build Engaging Events for an Internal Audience in the Midst of a Pandemic - During the pandemic we have all had to find new ways to build teams, communicate at large, engage with our employees and nurture business culture. So what can you do to be successful with internal events and make them more than a broadcast? Hear Mila Kozomara, Internal Communications Manager at Exness share her experiences and learnings as her team explored virtual and hybrid events with employees around the globe. Mila Kozomara and Annsi Krol European ESG Trends and Best Practices - Europe has long led North America in ESG practices and regulation.  Learn how recent trends and regulations (e.g., SFDR) impact ESG best practices. Michael Keenan
5:20 Production Values and Language Support for Events - How can you increase the impact of your event programming? In this session we'll cover how production value, language support and content creativity will increase attendee engagement and enchance event experience.   Chris Mitchell, Richard Roocroft and Tara Higgins

6:10 EMEA Closing Ben Chodor and Chris Mitchell
6:30 Special Session: Ben Chodor Speaking with Author Francesca Gino Ben Chodor and Francesca Gino
7:00 Ask the Experts - Products To Be Announced
7:45 Join us for our Live DJ!


Main Program



8:00 OPENING / Welcome
8:05 Main Keynote - Don't miss Brendan as he sits down with Notified's own head coach, Ben Chodor, to talk about great storytelling, leadership qualities, and building a successful team culture. Ben Chodor and Brendan Hunt
8:30 Common PR Metrics You Need to Break Up With - Still measuring your communications the old way? It's time to breakup with vanity numbers and forge a new relationship with metrics that provide meanginful insight on the healh and impact of your PR communications. Johna Burke Turning Great Speakers into Rockstar Presenters - Ready to rock your audience? Join us for the skills and tactics that help speakers go from good to great to amazing onstage, online and in-person. Tracy Judge IR Website Best Practices - Learn about the latest design trends and best practices to leverage in telling your company’s authentic story. Michael Graham and Blake Romine
8:45 The Art of IR Story Telling - Telling a compelling and relevant IR story is no small feat. IROs are expected to manage and monitor media for key topics, synthesize data, and create powerful visualizations all while advancing the company’s vision and strategic messaging. In this panel, we will discuss workflow tips and tricks, the role of media monitoring in establishing topic relevance, as well as best practices and approaches to sharing data. To Be Announced
8:50 Monitoring as the Beating Heart of Your PR Program - Media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. Susan Reilly Building High-Performing Teams in Challenging Times -Problem: Covid, supply chain issues, and a shifting economy put companies in front of new challenges and fast-changing landscapes. Result: As a result, teams are challenged to perform under constant pivots in a remote world. Solution: To solve this problem, leaders need to set clear north stars, hit the right balance between autonomy and accountability, and excite teams with an encapsulating vision. In this talk, I'll share how to set north stars, create autonomy and accountability, and create an encapsulating vision. Kevin Indig
9:10 Benchmarks, KPIs, and Reporting Dashboards: Setting Yourself Up For Success - There’s never been more pressure for PR to be accountable and measurable. Being metrics-driven isn’t an option; it’s a requirement. You can set yourself up for success with proper performance benchmarking and the strategic alignment of your KPIs to specific business goals. Sylvie Harton, Christine Rogers and Danaka Williams Building Event Communities -  Sophie Ahmed and Elyse Stoner
9:30 Redesiging the Shared Experience - Panel Discussion Allie Magyar, Tara Higgins and Sam Eitzen
10:00 Case Study: How Navient Works with Notified to Support Their Communications - The Navient corporate communications team uses a suite of Notified solutions across the Event Cloud, Public Relations Cloud and Investor Relations Cloud. This includes GlobeNewswire press release distribution, Executive Media Briefs and Media Analysis Reports, a hosted company newsroom, investor relations website and quarterly earnings webcasts. Paul Hartwick and Kelly Byrd Aesthetic Excellence – The Importance of Event Design - Do you want to be remembered? Learn how an experience-first design approach will leave a lasting impression on your audience that stays with them when making important decisions. Find out how to design an event that makes people feel more connected to your brand, your message and each other. Kathy Jordan The Modern Investor and The Modern IRO -The retail investor landscape is shifting quickly. By 2030, most retail shares will be owned by the Millennial investor – tech-savvy, ESG-focused, and confident in leveraging secondhand information.  This is impacting the many companies’ approach to IR and the role of the modern IRO. Katie Wisecarver and More to be Announced
10:20 Events for Relationships (Not Leads)! - Stephanie Worthington
10:30 Using Social Media to Pitch Reporters - Michelle Garrett, Michelle Glogovac and Kelly Byrd Best Practices for ESG - With the accelerating global capital flows towards companies with best practices in ESG, it’s become more important than ever to establish and explain ESG strategies and performance.  Learn about best practices in ESG management and communications. Chris Makuch, Alicia Ritcey and Randall Hopkins
10:40 Measuring Event Experiences - Allie Magyar and Sophie Holt
11:00 Lunch / DJ Music / Visit Sponsors
12:00 Engaging in the New Normal - Panel Discussion. Dave Borden, Joel Resnik and Lawrence Coburn 
12:30 A Modern Approach to Media Coaching - Media and presentation training is an opportunity to work with professionals to build communication confidence. For decades, Pure Performance CEO, Deirdre Breakenridge, has been a media and communications trainer, working with senior-level executives one-on-one or in small group training sessions. However, connecting with your audience through different media takes more than practicing your messaging and talking points and showing up with your executive presence. In this session, you'll gain tips to fine-tune spokesperson media and presentation skills, key messaging, and physical presence based on best practices techniques needed today for different speaking venues and media interviews, including TV, print, podcasts, webinars, and panel sessions.  Media has evolved and the media training techniques that you've used years ago need to be updated so that you can ignite your engagement, lead pressing conversations and create impact in the market with your brand. Deirdre Breakenridge A Fresh Perspective on Events - Elyse Stoner Earnings, AGMs and Investor Days - The IR industry is in the early innings of a digital evolution. The last two years have taught us that the accessibility, efficiency and reach of virtual or hybrid AGMs and Investor Days is unmatched by physical only. Hear about considerations for going virtual, and why an industry-wide shift towards video earnings may not be too far behind. Simon Bryan, Taylor Thoen, Maureen Wolff and Chip Newcom
12:50 Modern Demand Generation - The very latest best practices and trends in creating content and delivering experiences to connect with buyers and generate leads. Corinne Schmid
1:00 What ESG Means for PR - Environmental, social, and corporate governance, otherwise known as ESG, has been the initialism of the year. ESG policies provide a framework for “doing good” and are a way for the public and investors to assess how companies impact the community. Jane Madden and Kerry Kiley
1:10 Performance Media vs. Brand Awareness – Is There a Middle Ground? - Performance media drives inbound leads which keep the sales teams happy. Brand awareness is tougher to track but necessary for familiarity and consideration. In this session we’ll discuss the middle ground; highly trackable “awareness” channels. Nicole Enslein
1:25
1:30 Connecting in a Remote World - Panel Discussion. Dan Lotzof, Eric Nguyen and Johan Ljungberg
2:00 Second Annual Notified Awards - Join us for Notified's 2nd Annual Awards, we're thrilled to recognize the amazing work our clients do!
3:00 Happy Hour / Networking Session  - Sponsored by Twine

* Updated regularly, check back for additional speakers!

Submissions are now closed - Watch the ceremony LIVE on February 3rd to see who won!



The Notified Awards celebrate excellence in Events, Investor Relations, and Public Relations.

2021 Categories


Overall Awards

Design Award:

This award is given to the best overall graphic design or customization of a Notified solution, including virtual events, webcasts, websites, microsites, or press release. Given to the most compelling use of design and customization to communicate a given message, eligible projects can be in Investor Relations, Public Relations, or Marketing.

Trinity Award:

New for 2021, the Trinity Award is awarded for the best use of multiple channels and solutions to create a unique experience. Eligible projects could be a marketing campaign, thought leadership program, or a specific event, but must leverage at least three Notified products (including webcasting, virtual events, press distribution, media monitoring, or webhosting) as part of their delivery.


Event Awards

Best Virtual Event:

Our most hotly contested award from 2020 is back! Who will take home the prize this year for Best Virtual Event? This award is given to an exemplary virtual event experience delivered in 2021, looking at all aspects of the event including promotion, design, programming, and engagement. Open to any full-service virtual event delivered by Notified.

Best DIY Virtual Event:

New for this year, this award celebrates the DIY spirit in all of us! Awarded to an outstanding virtual experience created and delivered on a self-service basis, looking at all aspects of the event including promotion, design, programming, and engagement. Open to any self-service virtual event delivered on a Notified platform.

Best Webcast Series:

Building community and fostering engagement are cornerstones of marketing outreach. This award celebrates engagement and ongoing outreach as part of a series, with special focus on new tactics and innovative ways to drive audience engagement such as Lobby Experience. Eligible series should consist of at least three webcasts, conclude in 2021, and be delivered via Notified.

Best Partner Award:

As virtual events continued to dominate in 2021, Notified turned to our network of partners to help ensure we could deliver for our clients. Hundreds of virtual events have been supported by our best-in-class partner providers, who work tirelessly to ensure flawless delivery that delights every time. This award celebrates the very best in partnership and is open to any virtual event delivered by a Notified partner.

Best Internal Event:

From kick offs to town halls, the way we engage employees has transformed from stodgy emails to full blown virtual and hybrid experiences. For organizations of all sizes, engaging with their internal audience is critical, but must also surprise and delight. This award is for the best internal communications event delivered on a Notified platform.


Investor Relations Awards

Best Use of Video in an Earnings Call:

Showing transparency and putting a face on your leadership team is critical in Investor communications, especially in challenging times – making audio-only results presentations a thing of the past. This award recognizes excellence in the use of video to communicate financial results for publicly traded companies. Must be a quarterly earnings, half-year results, or full-year results webcast delivered by Notified to be eligible.

Most Informative & Engaging ESG Program:

There is more focus than ever on Environmental, Social, and Governance practices – making these a critical aspect of the information IROs must make available to their stakeholders. This award is given to the company with the most informative, engaging ESG program, as evidenced by the content and quality of information available publicly on their website. Must be an IR website client of Notified to be eligible.

Best IR Website Redesign:

As our virtual storefronts to the Investor community, the design of IR websites is critical. But too often this is a “set it and forget it” exercise as modern website design moves forward quickly. IROs on the cutting edge know that periodic redesigns are important to keep current. This award is for the best redesign of an Investor Relations website. Must be an IR website client of Notified, with a redesign project delivered in 2021 to be eligible.

Best IR Event:

Investor communications have moved online, with a wealth of technologies to recreate the roadshow experience. This award celebrates the best event (virtual or hybrid) delivered for an IR use case, including Investor Day, Shareholder Day, or other Investor Conferences (excluding Earnings or Results presentations). Must be a webcasting client of Notified, with a virtual investor event delivered in 2021.


Public Relations Awards

Best Public Relations Campaign:

This award is given to an outstanding multi-channel Public Relations campaign. Channels can include online, social, print, broadcast, podcast, or other media and the winning campaign should feature fantastic messaging, strong alignment across channels, and innovative tactics for generating earned media. Eligible campaigns will conclude in 2021 and must have leveraged at least one of Notified’s solutions such as our PR workflow platform, GlobeNewswire, or Insight & Analytics solutions.

Best Newsroom:

An effective Newsroom is much more than just press releases! It needs to grab that time-poor journalist and make them want to find out more, to balance great design and critical content. This award is given for the most effective, compelling, and informative Newsroom design. Eligible sites must be hosted by Notified.

Excellence in Crisis Communications:

It has been more than a year since the global pandemic began and we entered an era of extremely challenging communications. With a new crisis seemingly every day, PR professionals have excelled in blending transparency, information, and genuine care as they delivered the most difficult messages. This award celebrates excellence in Crisis Communications and is open to any Notified’s client leveraging at least one of our PR workflow platform, GlobeNewswire, Webhosting, or Webcasting solutions as part of their outreach.

Best Media Relations Program:

Media coverage has an enormous potential impact on organizational and business performance, making a strong media relations program an absolutely must-have. Driving positive influence on market- and mind-share, Media Relations is a pivotal part of any modern Public Relations program. This award celebrates outstanding media relations and is open to any Notified client leveraging one of our PR solutions.

Most Effective Use of Measurement in PR:

As social listening and media monitoring capabilities have become more robust, the need for strong measurement in PR has kept pace. Today, effective measurement of PR communications has become almost as important as the message being conveyed, and the challenge of PR professionals to find the right mix of goals and tools to drive results. This award recognizes excellence in PR measurement and is open to any Notified client leveraging one of our PR solutions.

Session Tracks

Events
Public Relations
Investor Relations

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