9:15 – 9:30 AM:Welcome & Marketing Keynote
Kathleen Alcorn, Vice President, Marketing, Intrado Digital Media
9:30 – 9:45 AM: The War for Attention
Michael Barnett, CEO, INGO
9:45 – 10:15 AM:Panel: Building & Monetizing Online Communities
Speakers: Paul MacDonald, Founder & Managing Director, Unity53 | Sophie Ahmed, Co-founder & CEO, Virtual Events Institute | Ricardo Molina, Co-founder & Director, BrightBull Marketing
Moderator: Emma Hilditch, Content Director, Virtual Events Institute
10:45 – 11:00 AM: Digital Transformation for In-Person Events
Missy Logan, Director of Digital Marketing and Transformation, CCSSO
11:00-11:15 AM: Your Audience Expects More from You
Kathy Jordan, KPJ Digital
11:15-11:30 AM: Sales & Marketing Success in the Global Cloud Economy
Thomas Capone, NYDLA
11:30-11:45 AM: The Great Talent Shakeup: How COVID-19 is Redefining Roles
Tracy Judge, Founder & CEO, Soundings Connect
2:30 – 2:45 PM: Creating Digital Marketing Materials Accessible for People with Disabilities
Matthew Elefant, Senior Advisor & Board Member, Inclusive Digital
2:45 – 3:15 PM: Breaking Through the Clutter with Omni Channel Marketing
Rhonda Wunderlin, SVP - Performance Marketing, Questex Media Group, Inc.
3:15 – 3:30 PM: Full Digital: Transitioning to a Completely Digital Go to Market Strategy
Angie Smith, Head of Experiential & Field Marketing, Atlassian
3:30 – 3:45 PM: How to Create Truly Memorable Content, According to Neuroscience
Joe Lazauskas, Head of Marketing, Contently