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A Virtual Event for Communicators.

Intrado Digital Media’s third-annual summit brought together top communicators from around the world to share valuable insights, winning strategies, and new experiences in digital media. Featuring four tracks full of new content, this event will help you inform investors, influence the media, engage employees, and acquire and retain customers.

The event featured a mix of individual presentations and panel discussions, and highlighted success stories from across Intrado Digital Media’s client portfolio, sharing best practices and solutions to help participants take their communications to the next level. 

The presentations in this event will provide you with:

  • Insights, best practices, and tactics to better leverage their communications
  • Networking and engagement opportunities within a virtual environment
  • Examples of effective virtual communications
  • A celebration of the innovative technology use cases as part of our first Intrado Digital Media Awards

Agenda - All Times in EST

Main Track

8:30 – 8:45 AM:

Welcome & Introduction
Nikkole Couture, Intrado Digital Media

8:45 – 9:15 AM:

Opening Keynote
Ben Chodor, Intrado Digital Media

12:00 – 1:00 PM:

Digital Media Awards 2020
Nikkole Couture & Ben Chodor, Intrado Digital Media

1:00 – 1:30 PM:

Sponsor Panel: The Future of Internal Communications
Eric Nguyen, Chief Product Officer, Kollective | Niclas Staberg, Chief Customer Officer, Hive Streaming
Moderator: Ben Chodor

3:45 – 4:15 PM:

Panel: Where Physical & Virtual Meet
Millie Tadewaldt, Founder, Brilliant | Chaz Loews, COO, Ice 9 Productions | Ryan Robinson, Co-Founder + CMO, Ink Factory
Moderator: Daniel Lotzof, SVP, Revenue & Chief of Staff, Intrado

4:15 – 4:45 PM:

Closing Keynote
Ben Chodor, Intrado Digital Media

[REACH] Marketing Track

9:15 – 9:30 AM:

Welcome & Marketing Keynote
Kathleen Alcorn, Vice President, Marketing, Intrado Digital Media

9:30 – 9:45 AM:

The War for Attention
Michael Barnett, CEO, INGO

9:45 – 10:15 AM:

Panel: Building & Monetizing Online Communities
Speakers: Paul MacDonald, Founder & Managing Director, Unity53 | Sophie Ahmed, Co-founder & CEO, Virtual Events Institute | Ricardo Molina, Co-founder & Director, BrightBull Marketing
Moderator: Emma Hilditch, Content Director, Virtual Events Institute

10:45 – 11:00 AM:

Digital Transformation for In-Person Events
Missy Logan, Director of Digital Marketing and Transformation, CCSSO

11:00-11:15 AM:

Your Audience Expects More from You
Kathy Jordan, KPJ Digital

11:15-11:30 AM:

Sales & Marketing Success in the Global Cloud Economy
Thomas Capone, NYDLA

11:30-11:45 AM:

The Great Talent Shakeup: How COVID-19 is Redefining Roles
Tracy Judge, Founder & CEO, Soundings Connect

2:30 – 2:45 PM:

Creating Digital Marketing Materials Accessible for People with Disabilities
Matthew Elefant, Senior Advisor & Board Member, Inclusive Digital

2:45 – 3:15 PM:

Breaking Through the Clutter with Omni Channel Marketing
Rhonda Wunderlin, SVP - Performance Marketing, Questex Media Group, Inc.

3:15 – 3:30 PM:

Full Digital: Transitioning to a Completely Digital Go to Market Strategy
Angie Smith, Head of Experiential & Field Marketing, Atlassian

3:30 – 3:45 PM:

How to Create Truly Memorable Content, According to Neuroscience
Joe Lazauskas, Head of Marketing, Contently

[INFORM] Investor Relations Track

9:15 – 9:30 AM:

Welcome & Track Keynote
Ben Ashwell, IR Magazine

9:30 – 9:45 AM:

Delivering Standout Virtual Presentations
Taylor Thoen, Business Television

9:45 – 10:00 AM:

The Rise of Digital IR Outreach
Susan Soprovich, Phoenix Strategies

10:25 – 10:40 AM:

Preparing for IPO
Sean Mansouri, Gateway IR

10:40 – 11:00 AM:

Fireside Chat with Change Healthcare: From Going Public to Being Public
Evan Smith, Change Healthcare | Ben Chodor, Intrado Digital Media

11:00 – 11:30 AM:

Reaching Retail & Institutional Investors
Chris Makuch, VP, Maison Brison | Agnies Watson, Stockperks

11:30 – 12:00 AM:

Panel: Reimagining IR Communications
Lorie Coulombe, Carta Capital Markets | Simon Ball, Senior VP Product, Intrado
Moderator: Ben Ashwell, Editor, IR Magazine

[INFLUENCE] Public Relations Track

9:15 – 9:30 AM:

Welcome & Track Keynote
Johna Burke, Global Managing Director, AMEC

9:30 – 9:45 AM:

Experience Media Training with a FEEL Lens
Deidre Breakenridge, CEO, Pure Performance Communications

9:45 – 10:15 AM:

Panel: The Changing Landscape of Public Relations
Speakers: Burton Taylor, Brandi Boatner, Manager, Digital and Advocacy Communications, IBM, Johna Burke, AMEC, Sylvie Harton SVP Global Head of Strategy, PR and IR Solutions for Intrado
Moderator: Chris Porter

10:45 – 11:00 AM:

Preventing burnout while working in a crisis environment – how can communicators cope?
Michelle Garrett, Public Relations Consultant and Writer, Garrett Public Relations

11:00 – 11:30 AM:

Case Studies in PR Measurement
Alan Walker & Matt Couchman, Commetric

11:30 – 12:00 PM:

Diamond Princess Case Study
Bobbie Carlton, Founder, Carlton PR and Marketing; Gay Courter, Writer
Moderator: Nikkole Couture, VP Go to Market Strategy, Intrado Digital Media"

[ENGAGE] Internal Communications Track

2:30 – 2:45 PM:

Welcome & Track Keynote
Rob Scott, Publisher, UCToday

2:45 – 3:00 PM:

Communicating and Advocating on your Values in Uncertain Times
Kady McFadden, Deputy Director, Sierra Club

3:15 – 3:30 PM:

Virtual Recruiting with Video Ambassadors
Susan Kelleher, Principal and Founder, QuidPro Video, Inc

Speakers

Kathleen Alcorn
VP, Marketing
Intrado Digital Media

Ben Ashwell
Editor
IR Magizine

Johna Burke
Global Managing Director
AMEC

Rob Scott
Publisher
UC Today

Sophie Ahmed
Co-founder & CEO
Virtual Events Institute

Simon Ball
SVP Product
Intrado Digital Media

Michael Barnett
CEO
InGo

Brandi Boatner
Manger, Digital & Advocacy Communications
IBM

Deirdre Breakenridge
CEO
Pure Performance Communications

Thomas Capone
CEO
NYDLA

Bobbie Carlton
Founder
Carlton PR & Marketing

Ben Chodor
President
Intrado Digital Media

Matthew Couchman
Senior Consultant
Commetric

Lorie Coulombe
Head of Marketing, Brokerage & Markets, CartaX
Carta Capital Markets

Gay Courter
Writer
Novelist & Non-Fiction

Nikkole Couture
VP, Go to Market Strategy
Intrado Digital Media

Fergus Dyer-Smith
CEO & Founder
Wooshii

Matt Elefant
Managing Director
Inclusive Digital

Michelle Garrett
Garrett Public Relations

Sylvie Harton
SVP & Global Head of Strategy
PR & IR Solutions at Intrado Digital Media

Emma Hilditch
Content Director
Virtual Events Institute

Kathy Jordan
Strategic Marketing Consultant
KPJ Digital

Tracy Judge
CEO
Soundings Connect

Susan Kelleher
Principal
QuidPro Video Inc.

Andy Kochendorfer
Lead, Streaming Communications
Mozilla

Joe Lazauskas
Head of Marketing
Contently

Missy Logan
Director of Digital Marketing & Transformation
CCSSO

Dan Lotzof
SVP, Revenue & Chief of Staff
Intrado Digital Media

Chaz Loews
COO
Ice 9 Productions

Paul MacDonald
Founder & Managing Director
Unity53

Chris Makuch
VP
Maison Brison & Agnies Watson, Stockperks

Sean Mansouri
Managing Director
Gateway IR

Kady McFadden
Deputy Director
Sierra Club Illinois Chapter

Ricardo Molina
Co-founder & Director
BrightBull Marketing

Eric Nguyen
Kollective
Chief Product Officer

Chris Porter
Associate
Burton Taylor

Ryan Robinson
Ink Factory

Angela Smith
Head of Experiential & Field Marketing
Atlassian

Evan Smith
Change Healthcare

Susan Soprovich
Principal
Phoenix Strategies

Niclas Staberg
VP of Customer Success
Hive

Millie Tadewaldt
CEO
Brilliant

Taylor Thoen
Founder & CEO
B TV

Alan Walker
Senior Consultant
Commetric

Agnies Watson
CEO & co-founder
Stockperks

Rhonda Wunderlin
SVP, Performance Marketing
Questex

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Session Tracks

Marketing
Public Relations
Investor Relations
Internal Communications

Premier Sponsors

Intrado, formerly West, is an innovative, cloud-based, global technology partner to clients around the world. Our solutions connect people and organizations at the right time and in the right ways, making those mission-critical connections more relevant, engaging, and actionable—turning Information to Insight

Intrado has sales and/or operations in the United States, Canada, Europe, the Middle East, Asia Pacific, Latin America and South America. Intrado is controlled by affiliates of certain funds managed by Apollo Global Management, Inc. For more information, please call 1-800-841-9000.

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