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A Virtual Event for Communicators.

Intrado Digital Media’s third-annual summit brought together top communicators from around the world to share valuable insights, winning strategies, and new experiences in digital media. Featuring four tracks full of new content, this event will help you inform investors, influence the media, engage employees, and acquire and retain customers.

The event featured a mix of individual presentations and panel discussions, and highlighted success stories from across Intrado Digital Media’s client portfolio, sharing best practices and solutions to help participants take their communications to the next level. 

The presentations in this event will provide you with:

  • Insights, best practices, and tactics to better leverage their communications
  • Networking and engagement opportunities within a virtual environment
  • Examples of effective virtual communications
  • A celebration of the innovative technology use cases as part of our first Intrado Digital Media Awards

Agenda - All Times in EST

Main Track

8:30 – 8:45 AM:

Welcome & Introduction
Nikkole Couture, Intrado Digital Media

8:45 – 9:15 AM:

Opening Keynote
Ben Chodor, Intrado Digital Media

12:00 – 1:00 PM:

Digital Media Awards 2020
Nikkole Couture & Ben Chodor, Intrado Digital Media

1:00 – 1:30 PM:

Sponsor Panel: The Future of Internal Communications
Eric Nguyen, Chief Product Officer, Kollective | Niclas Staberg, Chief Customer Officer, Hive Streaming
Moderator: Ben Chodor

3:45 – 4:15 PM:

Panel: Where Physical & Virtual Meet
Millie Tadewaldt, Founder, Brilliant | Chaz Loews, COO, Ice 9 Productions | Ryan Robinson, Co-Founder + CMO, Ink Factory
Moderator: Daniel Lotzof, SVP, Revenue & Chief of Staff, Intrado

4:15 – 4:45 PM:

Closing Keynote
Ben Chodor, Intrado Digital Media

[REACH] Marketing Track

9:15 – 9:30 AM:

Welcome & Marketing Keynote
Kathleen Alcorn, Vice President, Marketing, Intrado Digital Media

9:30 – 9:45 AM:

The War for Attention
Michael Barnett, CEO, INGO

9:45 – 10:15 AM:

Panel: Building & Monetizing Online Communities
Speakers: Paul MacDonald, Founder & Managing Director, Unity53 | Sophie Ahmed, Co-founder & CEO, Virtual Events Institute | Ricardo Molina, Co-founder & Director, BrightBull Marketing
Moderator: Emma Hilditch, Content Director, Virtual Events Institute

10:45 – 11:00 AM:

Digital Transformation for In-Person Events
Missy Logan, Director of Digital Marketing and Transformation, CCSSO

11:00-11:15 AM:

Your Audience Expects More from You
Kathy Jordan, KPJ Digital

11:15-11:30 AM:

Sales & Marketing Success in the Global Cloud Economy
Thomas Capone, NYDLA

11:30-11:45 AM:

The Great Talent Shakeup: How COVID-19 is Redefining Roles
Tracy Judge, Founder & CEO, Soundings Connect

2:30 – 2:45 PM:

Creating Digital Marketing Materials Accessible for People with Disabilities
Matthew Elefant, Senior Advisor & Board Member, Inclusive Digital

2:45 – 3:15 PM:

Breaking Through the Clutter with Omni Channel Marketing
Rhonda Wunderlin, SVP - Performance Marketing, Questex Media Group, Inc.

3:15 – 3:30 PM:

Full Digital: Transitioning to a Completely Digital Go to Market Strategy
Angie Smith, Head of Experiential & Field Marketing, Atlassian

3:30 – 3:45 PM:

How to Create Truly Memorable Content, According to Neuroscience
Joe Lazauskas, Head of Marketing, Contently

[INFORM] Investor Relations Track

9:15 – 9:30 AM:

Welcome & Track Keynote
Ben Ashwell, IR Magazine

9:30 – 9:45 AM:

Delivering Standout Virtual Presentations
Taylor Thoen, Business Television

9:45 – 10:00 AM:

The Rise of Digital IR Outreach
Susan Soprovich, Phoenix Strategies

10:25 – 10:40 AM:

Preparing for IPO
Sean Mansouri, Gateway IR

10:40 – 11:00 AM:

Fireside Chat with Change Healthcare: From Going Public to Being Public
Evan Smith, Change Healthcare | Ben Chodor, Intrado Digital Media

11:00 – 11:30 AM:

Reaching Retail & Institutional Investors
Chris Makuch, VP, Maison Brison | Agnies Watson, Stockperks

11:30 – 12:00 AM:

Panel: Reimagining IR Communications
Lorie Coulombe, Carta Capital Markets | Simon Ball, Senior VP Product, Intrado
Moderator: Ben Ashwell, Editor, IR Magazine

[INFLUENCE] Public Relations Track

9:15 – 9:30 AM:

Welcome & Track Keynote
Johna Burke, Global Managing Director, AMEC

9:30 – 9:45 AM:

Experience Media Training with a FEEL Lens
Deidre Breakenridge, CEO, Pure Performance Communications

9:45 – 10:15 AM:

Panel: The Changing Landscape of Public Relations
Speakers: Burton Taylor, Brandi Boatner, Manager, Digital and Advocacy Communications, IBM, Johna Burke, AMEC, Sylvie Harton SVP Global Head of Strategy, PR and IR Solutions for Intrado
Moderator: Chris Porter

10:45 – 11:00 AM:

Preventing burnout while working in a crisis environment – how can communicators cope?
Michelle Garrett, Public Relations Consultant and Writer, Garrett Public Relations

11:00 – 11:30 AM:

Case Studies in PR Measurement
Alan Walker & Matt Couchman, Commetric

11:30 – 12:00 PM:

Diamond Princess Case Study
Bobbie Carlton, Founder, Carlton PR and Marketing; Gay Courter, Writer
Moderator: Nikkole Couture, VP Go to Market Strategy, Intrado Digital Media"

[ENGAGE] Internal Communications Track

2:30 – 2:45 PM:

Welcome & Track Keynote
Rob Scott, Publisher, UCToday

2:45 – 3:00 PM:

Communicating and Advocating on your Values in Uncertain Times
Kady McFadden, Deputy Director, Sierra Club

3:15 – 3:30 PM:

Virtual Recruiting with Video Ambassadors
Susan Kelleher, Principal and Founder, QuidPro Video, Inc


Ryan Robinson
Ink Factory

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Session Tracks

Public Relations
Investor Relations
Internal Communications

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